Complete Product/Program/Collection Development

What is the objective of the product you are developing – is it a margin, revenue, or turn play? Will the sales be all incremental, or will it cannibalize other products? What is the identity, look, or personality of the product? Does it need to be named, and does it need a display? What other components would contribute to the success of the product? Is there product knowledge which needs to be disseminated? What kind of in-store training is needed? Is there a launch event?

I can help you develop product to play the role you need it to, create a collection which has a distinctive appeal to a particular client, package the collection so that the identity is reflected throughout, and show you how to successfully launch it.

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