Comprehensive Merchandising Strategy
What are the company’s financial objectives – revenue, gross margin, inventory turn, and average sale? How were these metrics arrived at? Who is your client, and which other demographic might you want to capture? What product would you need to accomplish that? What is your market competition – in both product and price? How does the internet impact you? Does your merchandising strategy support those goals?
I can help you create your financial objectives, merchandise to your client or potential client, understand your competition and its impact on you, and synchronize your merchandising strategy to your objectives.